The AI real estate CRM built for developersbrokersmandate teamssales heads
From the first Meta lead to registry and possession, Propto CRM keeps sales, inventory, collections, partners, HRMS and site work on one record. Under your brand, with no per-user pricing.
DashboardLeadsPipelinesPlot mapCollectionsPartnersHRMSReports
New Meta leadCampaign recorded · auto-assigned
WhatsApp enquiryVisit booked for SaturdayReal estate teams we work with
Bring leads in from the channels buyers use
Meta Lead Ads and WhatsApp are connected today. Portals, Google Ads, LinkedIn and Instagram come in through webhooks or custom work. Logos belong to their owners.
Five tools, five bills, five versions of the truth. Or one Propto.
One record from enquiry to possession
Every handover between sales, accounts, legal and site happens on the same record, so the next team sees exactly what the last one did.
Built for real estate, not bent to it
Plot maps, holds, cost sheets, demand notes, registry status and partner commissions are native, not custom fields bolted onto a generic CRM.
Your brand, without per-user pricing
Run Propto CRM under your own name, shaped around your process. Add telecallers, partners and site staff without a per-seat bill.
Automation first, AI where it helps
No-code rules handle reminders and escalations. AI Copilot answers in Hinglish, and anything it wants to change waits for approval.
One platform, shaped for every real estate business
Run projects, inventory and delivery from one place
- Live plot map with holds, bulk price updates and cost sheets
- Collections, demand notes and a legal file for every booking
- Planned against actual site progress that sales can see
Sell several developers’ projects without the mix-ups
- Separate pipelines, sources and inventory per project
- Protected partner leads and commission statements
- Booking and payment reports for each developer client
Follow every buyer, every visit, every commission
- Pipelines, follow-ups and site visits with outcomes
- WhatsApp, calls and email attached to the lead
- A Broker App for leads, commission and team
Coordinate many consultants on one shared record
- Teams, referral levels and an incentive ladder
- Shared inventory and holds every member can see
- Statements that show who earned what, and when
Everything a real estate business runs on
Sales & Pre-Sales
Pipelines, a Kanban board, follow-ups, site visits and a telecaller activity monitor in one working day view.
PipelinesFollow-upsSite visitsExploreInventory & Plot Map
A live plot map, holds, bulk price updates and cost sheets, so everyone quotes from the same availability.
Plot mapHoldsCost sheetsExplorePost-Sales & Collections
Payments, remaining balances, demand-note templates and a legal file for every confirmed booking.
InstalmentsLegal filesTemplatesExploreChannel Partners
Partner accounts, protected leads, referral commissions, statements and payout status on the record.
ProtectionCommissionsPayoutsExploreHRMS & Construction
Geo-fenced attendance and payroll beside planned-versus-actual site progress, snags, vendors and bills.
AttendancePayrollSite progressExploreBroker, Employee & Customer Apps
Branded apps for partners, field teams and buyers, connected to the same records. Features confirmed in a demo.
BrokerEmployeeCustomerExploreAsk your CRM anything. In the language your team speaks.
Rule-based automation does the routine work. AI features sit on top, need an AI provider, and never change a record without approval.
AI Copilot
Live answers on leads, collections and projects in Hindi, English or Hinglish.
AI Voice Assistant
Voice commands and lead qualification within the guardrails you set.
Call Insights
Every call logged on the lead, with summaries and coaching insights once configured.
Scope confirmed in a demoWhatsApp Automation
A shared inbox on your own numbers, with AI-assisted qualification and visit scheduling.
From first enquiry to possession, without a single handover lost
Grow your team. Not your software bill.
No per-user pricing
Add telecallers, partners and site engineers without a per-seat conversation.
White-label
Your name, logo and templates from login to buyer documents.
One-time investment option
Pay once for an agreed scope. Running costs such as hosting, AI usage and messaging are listed separately in writing.
Bring your data with you
Move leads, inventory, bookings and payments from spreadsheets or another CRM.
Every channel flows into one lead record
Leads, messages, calls and email arrive in one place, each on your own provider account.
What would a small lift in conversion be worth?
Drag the sliders. This is an illustrative estimate from your own assumptions, not a promise.
Extra bookings per month1.5Open the full ROI calculator
Control who sees and does what
Roles and permissions
Modules a role cannot open are hidden from the menu and refused by the API.
System-wide audit log
Admin actions recorded by module, user and date.
Encrypted credentials
Access tokens and webhook secrets stored encrypted, never shown in the panel.
Protected documents
KYC documents marked sensitive, with every booking change tracked.
Built and run by Techtaru Digital
Practical guides for real estate teams
Real estate CRM in India: what to check before you buy
A practical checklist from process fit to migration.
A weekly collections rhythm for developers
Schedules, reminders and a shared review with sales.
AI voice assistants in real estate: three different jobs
Commands, prospect calling and call analysis compared.
See Propto CRM on your own projects and pipelines
Tell us how you sell. We will show the modules that matter to you, on real screens.
Book a personalised demo
Share a few details and we will contact you.
Thank you. We have your request.
A Propto CRM team member will contact you. Nothing is booked until we confirm a time with you.
Questions we hear
What is Propto CRM?
Propto CRM is an AI-powered connected platform for real estate. It brings sales, marketing, inventory, channel partners, post-sales, collections, HRMS, construction, tasks and communication together.
Is it white-label and customisable?
Yes. Propto CRM can run under your brand and be shaped around your workflow. Scope is agreed in a written proposal.
Is there per-user pricing?
No. Propto CRM does not use per-user pricing. A one-time investment option exists. Hosting, AI usage, telephony and messaging are separate.