A white-label real estate CRM that carries your brand and fits your workflow
Your identity on the platform, workflows shaped around your process, and a commercial model that does not charge for every new user.
The problem with your brand and process
Generic software forces your process into its menus, and per-user pricing makes every new hire a new line on the bill. Teams share logins to save money, and accountability disappears.
Everything it covers
Select a feature to see it in action. All data shown is illustrative.
- New telecaller joins
- Access granted
- No per-user charge
- Team keeps growing
- Scope agreed
- One-time investment option
- Running costs listed
- Written proposal
From generic to yours
Illustrative sample dataFrom generic to yours
Sample data only. This shows how the work moves, not real figures.
How teams use it day to day
Developer launching a brand
The CRM carries the developer’s identity from login to buyer documents.
Growing sales floor
A hundred new telecallers can be added without a per-seat conversation.
Unique approval chain
A custom approval path is configured instead of bending the process.
Why Propto CRM for your brand and process?
Your brand on your brand and process
Propto CRM runs under your name, so buyers, partners and staff see your identity and not ours.
Workflows matched to your brand and process
Pipelines, forms, roles, rules and templates are configured around how you already work, instead of bending your process to someone else’s menu.
No per-user pricing
Add the people who need access without a per-seat conversation. A one-time investment option exists. Hosting, AI usage, telephony and messaging are separate, and terms are set out in a written proposal.
Connected with the rest of the business
Your brand and process share one record with Workflow Rules & Operational Automation, Data Migration & Onboarding and Real Estate CRM, so nothing is retyped between tools.
AI for routine work
AI Copilot and AI SDR agents assist with lookups and follow-up once an AI provider is configured. Changes wait for approval, and people stay in control.
- White-label under your brand
- Customised to your workflow
- No per-user pricing
- One-time investment option
Hosting, maintenance, AI usage, telephony, WhatsApp and other third-party services are separate. Scope and terms are confirmed in a written proposal.
Bring your existing data with you
We help move your brand and process from spreadsheets or another CRM, without promising miracles.
Look at what you have and what is worth moving.
Map fields and flag cleanup.
Import a sample and check it with your team.
Plan the cut-over, training and a pilot.
What does waiting cost you?
Tick what sounds like your week. There is no score, only a conversation starter.
Questions we hear
What exactly is customised?
Branding, pipelines, forms, roles, rules and document templates. Larger changes are scoped as custom work.
Is hosting or maintenance free forever?
No. Hosting, maintenance, AI usage, telephony and messaging are separate and are discussed in your proposal.
What does one-time investment mean?
A one-time investment option is available. What it includes, and what continues as a running cost, is set out in a written proposal after discovery.
Book a personalised demo
Tell us about your business. We will contact you to understand your workflow.
Thank you. We have your request.
A Propto CRM team member will contact you. Nothing is booked until we confirm a time with you.
Related reading
Real Estate CRM in India: What to Check Before You Buy
A practical buyer’s checklist for a real estate CRM in India: process fit, inventory, collections, partners, languages, channels, pricing model and migration.
Moving from Excel to a Real Estate CRM Without Losing Data
A four-step guide to migrating from spreadsheets to a real estate CRM: reviewing sources, mapping fields, validating a sample and planning cut-over and training.
Per-User Pricing vs One-Time Investment: Comparing CRM Costs Honestly
Compare per-user CRM subscriptions with a one-time investment model: total cost, growth, partners, hosting, AI, telephony and what to get in writing.